Portfolio

Professional Experience

Katie Neumann
Email: Katieneumann03@gmail.com

I am a marketing and public relations professional in the Dallas-Fort Worth area with a background in strategic communications. Energetic, creative and recognized for my ability to build and maintain strong relationships, I excel at managing projects from start to finish. I take a collaborative approach to my work, always striving for excellence through attention to detail and adaptability.

CORE COMPETENCIES

  • Internal & External Communications: Emails, Newsletters, Press Releases, Blogs, Presentations, Crisis Communication
  • Writing: AP Style, Storytelling, Copywriting, Proofreading, Editing
  • Marketing: Campaign Strategy, Client Relations, Social Media, Google Analytics, Email Campaigns, SEO
  • Content & User Access Management: WordPress, SharePoint, Shopify, AdOrbit
  • Design: Adobe Creative Suite, Canva
  • Collaboration: Microsoft Office 365 (Word, PowerPoint, Excel, Teams), G-Suite, Zoom

EDUCATION

University of North Texas
Major: Journalism (Public Relations)
Minor: Marketing
GPA: 3.92/4.00

PROFESSIONAL EXPERIENCE

Marketing and Events Intern
Southlake Style Magazine | Southlake, Texas
Sept. 2024 – May 2025

  • Execute email and social media campaigns, boosting ticket sales by 23% for the Women’s Luncheon.
  • Develop multi-channel marketing campaigns across digital and print platforms.
  • Build and manage segmented email lists via AdOrbit.
  • Analyze open and click rates to assess performance, adjust strategies and provide strategic insights for future campaigns.
  • Collaborate with editorial and sales teams to develop website articles for event promotion.
  • Represent the magazine at community and client events, building relationships with local businesses and the Southlake Chamber of Commerce.

UNT Weekly Editor and Coordinator
University of North Texas | Denton, Texas
Sept. 2023 – May 2025

  • Manage a weekly newsletter reaching 80,000+ students and graduates, delivering important announcements, campus events, resources and deadlines.
  • Adhere to strict weekly deadlines to ensure timely delivery of a polished final product every Wednesday.
  • Work closely with the photography team to ensure all imagery aligns with university brand standards.
  • Monitor email engagement metrics and optimize content based on insights.
  • Write feature stories for North Texan magazine and news releases for UNT News.
  • Manage the UNT event calendar and respond to daily email inquiries from students, faculty and staff.

Marketing Coordinator
Olliepop.com | Dallas, Texas 
July 2022 – July 2024

  • Established and managed the brand’s social media presence across Instagram, Facebook and Pinterest, growing a combined following of 2,465 followers and 14.6k monthly views on Pinterest.
  • Created and designed email templates via Canva and Adobe Creative Suite for seasonal campaigns and promotions.
  • Developed and scheduled email through Mailchimp to promote the company at local DFW markets and Dallas Market Center trade shows.
  • Maintained the company’s Shopify website, optimizing layout and content.
  • Analyzed Google Analytics data to assess website performance and adjust marketing strategies accordingly.